Retail typology
We developed a retail typology where space for hanging and lying clothes, storage and presentation are integral solved. This results in a smart module, consisting of three identical volumes, dimensioned in a way that ultimate conditions are created for the different functionalities. The total spatial structure is created by connecting the modules in various configurations.

The dimensions of the modules are based on the standard size of the sheet material so that no waste may occur during manufacturing.
17 shades of grey
17 shades of grey are used to create a harmonious interior. The darker elements are placed on the street side where natural light enters the shop. The elements get lighter and lighter towards the back of the shop.

The modular design is flexible and can be reconfigured in the future to accommodate changing needs.
Credits
design
Duzan Doepel, Eline Strijkers with Chantal Vos, Wil van Twuijver
photography
Ruben Dario Kleimeer
execution
Timmerbedrijf Blokland

Zola Male

2011 ROTTERDAM, THE NETHERLANDS

A flexible modular system makes this shop easy to reconfigure in the future.

client
Zola
location
Rotterdam, the Netherlands
program
130 m2 retail
status
completed November 2011