skin
concept diagram
exploded axonometric
section AA section BB
Concept
SPRMRKT, based on the Rozengracht in Amsterdam since 2003, is an avant-garde shop with unique labels and a distinctive blend of high design furniture, art books and changing exhibitions. SPRMRKT is unconventional and this philosophy is evident in Super South, the newly realised second store.

On the corner of Cornelis Schuytstraat and Willemsparkweg in Amsterdam South in an existing shell building, a shop is made which plays with the dogmas of the moral perfection of the body and the decoration thereof.
Spatial Configuration
Through spatial configurations, in which mannequins and a textile skin are brought together, human skin, textile skin and clothing merge. Perfection and imperfection of the body are emphasized. Scars and imperfections are a quality together with the visualization of the elasticity of the skin that is a symbolic representation of the human body.

This skin transforms to clothing and refolds to form a second skin. On the one hand a feeling of fusion, on the other an unpleasant fixation. It stimulates the viewer to think critically about perfection and clothing.

Depending on the length of the store the skin transforms where it gradually flattens with perforations in it for the presentation of clothes, shoes and accessories. The skin allows the collection of SPRMRKT to be shown as an exhibition in the front store and a presentation in the back.

Irregularities in the side walls house changing rooms and storage and the remaining space is clear and open.
The floor and ceiling are used for placing the counter, stairs and hanging clothes. By adjusting these elements in size, dimension and colour, a consistent landscape appears upon which clothing and accessories are optimally displayed.
Credits
design
Duzan Doepel, Eline Strijkers with Chantal Vos, Stefan van der Weele

SPRMRKT STH WOMEN

2010 AMSTERDAM, THE NETHERLANDS

Spatial configurations, in which mannequins and a textile skin are brought together, human skin, textile skin and clothing merge.

client
SPRMRKT
location
Amsterdam, the Netherlands
program
110 m2 retail space
status
realisation 2010
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