Retailformula
Technological developments are radically impacting on society and our approach to customer service. The pilot stores reflect KPN’s omnichannel approach by integrating online shopping and customer centres. In so doing, the number of contact moments with customers is increased. The new stores are a physical manifestation of the KPN website where customers can touch and test the latest technologies to find the best products and services to make their life and work easier and more fun.
Perception and interaction
The concept store is comprised of two main elements. A central object composed out of modular elements for seating, displaying smartphones, tablets, handsets and the latest gadgets and accessories; and the smart wall that is positioned around this object. The screens are equipped with infrared and Kinect technology that respond to movement of the visitor. By connecting individual screens a life sized touch screen with a diagonal of more than five and a half meters is created.
Credits
design
DoepelStrijkers
team
Duzan Doepel, Eline Strijkers with Kasper Zoet, Riekie Brokking
interactive design
de Werkvloer
program management
NykampNyboer
building coordination
BPR Retail, Waalwijk
interior builder
ITAB, 's Hertogenbosch
contractor
Ouwendijk, Rotterdam
photography
Teo Krijgsman

KPN RETAIL FORMULA

2015 HAARLEM & THE HAGUE, THE NETHERLANDS

A new retail formula and 2 concept storer for KPN which merges the virtual and physical worlds for the ultimate user experience. Future-proof retail for KPN The Netherlands

client
KPN Retail
location
Haarlem and The Hague, the Netherlands
program
90m2 concept store
status
realised 2015